Brand Positioning

Dai Thien Loc towards customers of the middle class in Vietnam and other developing countries, such as ASEAN, West Asia, North Asia, Middle East, Africa …

We aim to build and develop the brand Dai Thien Loc to become one of the leading brands in Vietnam and Asean

Planning from 2010 to 2015, Dai Thien Loc strives for over 25% of the domestic market and export proportion from 40-50% of total

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